1. they are trying to get you to think about all the wildlife that lives in the water. they are trying to get you emotional so you act and do something about it.
2. they are not launching any new product to the market as im aware of.
3.they are not trying to compete with other competitors but instead they would be working together because all of the competitors end goals are very similar to each other and so there is no need for any rivalry.
4.they are not rebranding
5. they would be trying to get feedback from people because the whole purpose of this is for everyone to come together and help out to save water and so everybody can talk to them about what they could do to help out.
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