How I done it

Firstly I needed to create the red background and to do this i got red paper and stuck it on the window so it covered enough so that I could use it as a background.

After I got the background sorted I filmed the video. After the video was filmed I needed a software to edit it and so I used viva-video. I had many different videos and I had to edit them down and so to do that I used the trim tool.

After I edited the videos down I dragged them all together in the order that I wanted them to.

In the gaps between each video I wanted a transition between all of them and so I used the different transitions to make the video look better.

 Finally I needed to find what music i wanted to use and found many types that I liked from different categories.

Audio-visual

How I created my print advert

How I done it

To create my print advert I used powerpoint, photoshop and photos.

Firstly, what I done was get a picture of the Coca Cola bottle that I was going to use for my print and my audio visual advert. Then in order to get the photo from images to PowerPoint I had to screenshot the picture and then paste it onto photoshop. The reason I had to do this is because the background of the Coca bottle is because I wanted my background to be fully red and the screenshot had a bit of sunlight from when the picture was taken and so I needed to edit the background and change the brightness and colouring. To do this I used the crop tool

To crop out the areas that were too bright and then filled them in with the colour red. I also wanted to make the shadow of the bottle stand out more and so to do this I used the layers option then I selected the drop shadow option and then edited the shadow the way I wanted it to look like.

After I had edited the bottle to make it look realistic with the background I saved this image and added it onto the  PowerPoint. Then I moved onto the slogan that I had chosen to use which was open happiness. I wanted the slogan to have a font that stood out and I wanted the colour to be black and so to get the font I used PowerPoint and chosen Blackadder as my font. This font stood out for me and was the best to use.



I wanted to leave space above the slogan because I wanted to add some bubbles to represent the coke. The bubbles were the hardest for me to create because getting a picture of them would be very hard so instead I decided to use the shapes in PowerPoint to make small black dots that represented the Coca Cola. I used the circles that are in the shapes and changed their colour from blue to black. then I placed them on top of the open happiness slogan and filled the area above it with them.

Print advert

My print advert

other examples 

Materials

Thumbnail

Storyboard

Colour scheme for print advert 

Two methods choice

Print
I have chose to do print because it is easier to think of ideas for a print product and also you can include the slogan on the print product without any issues. Coca Cola have done many print adverts and so I can use their ones as an example to try and help me for when I am creating my own one. I also think that creating a print product will be easier for me when I create my audio visual because I have to keep the theme with the print product.

Audio visual
I have also chosen to do audio visual. I chose this over audio because Coca Cola do not have many audio adverts when you compare it to the audio visual ones that they have done. Also I can use these Coca Cola adverts as a template and to give me ideas on what I want to do with my audio visual advert. There are also plenty of apps that I can use to create an audio visual where as there isn’t many apps for radio adverts to be created.

Product choice and history

the product that I have chosen is Coca Cola

Product history

Coca Cola over the years have had loads of print advertisements. One of the first print advertisements was in 1890 and it used the slogan refreshing and invigorating. Coca colas first billboard which is also a form of print media came along in 1925 and the purpose of this billboard was to show how popular the brand Coca Cola has gotten overtime. In 1944 when the war took place Coca Cola decided to create a poster which had a solider on it to remember the war.
The Coca Cola billboard yes girl which was painted by haddon sundblom was debuted in 1946.
Mary Alexander was the first African American woman To appear on a Coca Cola advertisement she appeared in 15 Coca Cola print adverts in the 1950s .

Over the years Coca Cola has created many upon many Audio-visual adverts over the years. The first ever Audio-visual advert that Coca Cola did took place in 1956 and it was called ballroom dancing. This advert had two well known people in it as well including Alf Davies and Julie reaby. The slogan that was in this advert was Coca Cola puts you are your sparkling best.

https://www.youtube.com/watch?v=Znu7Dw4jB_8

Coca Cola also created cartoon adverts for Coca Cola promotion. They created 3 of them and they where the next 3 after the first advert.  The 3 of them were called door, rug and sousaphone and these all came about around the 1960s. All 3 of these included the jingle only coke will do when your thirstiest, Coca Cola refreshes you best.

 DOOR. ://www.youtube.com/watch?v=DF2vvam_D50

 RUG.   https://www.youtube.com/watch?v=EyCR5SNo7aE

 SOUSAPHONE https://www.youtube.com/watch?v=2CtYS7v_9es

These three are the first ever animated Coca Cola adverts and they all came out in 1965. they are all related because they all include the same 2 animated characters that were created. The technology back then wouldn’t have been very good so this would have taken a long time to complete. If something like this was created today the animations would have been more realistic and also would have been done a lot faster than back in 1965. All three of them had colour and it was the first time that they had managed to achieve something like this.

LO3 pass criteria

3.1/3.2 and know it

LO2 assessment activity pass and distinction

2.5/2.6 and know it

Update

2.3/2.4 campaign plan

Merit criteria LO1

Starbucks released their first product in 1982 and the product was brewed coffee. Microsoft’s first ever product was a version of  the programming language BASIC for the Altair 8800 microcomputer released in 1975.

Update

LO1 assessment activity pass

https://youtu.be/Y7qDOMo88YE

Updated

2.1/2.2 evaluating the brief

https://youtu.be/qIVDxL2lgN4

1.10 regulatory bodies

Legal and ethical issues 1.9

This is the legal and ethical issues section that we had to do. We had to get down the information and then do the case scenario about booking.com.

survey organistaions

RAJAR


RAJAR get their data from doing things such as measuring weekly reach which is the number of individuals that listen to a station for at least 5 consecutive minutes. they also look at the weekly hours spent listening to a station. RAJAR would measure radio stations such as the BBC and radio 5 live. each station would get reported on a 3,6, 12 month sample depending on the size. This is denoted by the letters Q, H or Y on the press release. Each station is reported on its TSA, which size can range between 50,000 for the smallest station currently on the survey, to 51m adults for a National service.

BBFC


The U age rating is given to films, DVDs and video on demand (VoD) content that is likely to be suitable for anyone over the age of four.
The Uc category was a special age rating for DVD, and signalled that content was especially suitable for pre-school children in terms of story, content and presentation. But this rating is no longer in use.
Older DVDs may still carry a Uc symbol and there should be nothing in a Uc video or DVD to upset the youngest children. You can find more details of what might be featured in content with a U rating.

BARB


BARB recruits 12,000 people across 5,100 households across the uk. The panel gets selected based on what platform is being used at the time so it could be tv, computer or tablet. The devices collect data for who is in the household and what that person is watching. The figures get pushed out to everyone within hours of them being collected.

NHS smoking advert

https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwii7JyajZXoAhWzQEEAHQ6LCGQQwqsBMAB6BAgKEAQ&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D9FTrj-Ny27k&usg=AOvVaw0UUIB3M9QmNxavIyi1Xv8X




I think that the veins going black is an appropriate method to spread the awareness of smoking and its consequences. it isn't too disgusting like loads of blood or someone dying but its scary enough to make people think again before they smoke again.

the shock tactics that I think are acceptable are ones where there isn't any blood or anything that is classified as disgusting like guts or murder. I think that the people who watch these adverts are very sensitive and don't like blood and things like that and might complain about it.

george clooney nepresso

https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwiG8JG4hpXoAhXSnVwKHVYMDyAQwqsBMAB6BAgJEAQ&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dr3N9jKM85W4&usg=AOvVaw1JXR3bUZgX8xLD04Uol79F


https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=2ahUKEwiG8JG4hpXoAhXSnVwKHVYMDyAQwqsBMAF6BAgJEAc&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DGXru4Q7Lgxo&usg=AOvVaw36Knho4OvtXr-PZMKBGX9w


https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=video&cd=5&cad=rja&uact=8&ved=0ahUKEwjE1bClh5XoAhVgWhUIHZnfA04QtwIIQTAE&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DDfyeXrdZZ1o&usg=AOvVaw15451bzqEUIdCdbWlZ15YA


https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=video&cd=7&cad=rja&uact=8&ved=0ahUKEwjE1bClh5XoAhVgWhUIHZnfA04QtwIITjAG&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DzcGWq9Cahlg&usg=AOvVaw0Kyhclsuxd3Aifmt5hlU5N


I am going to talk about the first advert.


1. the target audience for this would be more older age people. I think around 45+ would be the age and also its for people who like to drink coffee. the advert would also suggest its for the more richer people because the advert has royalty in it and it looks like they have loads of money. the younger ages like 20 to 25 wouldn't drink it because they would be thinking about drinking the softer drinks with what they do.


2. I think that David Beckham would be a good replacement because George Clooney is considered as an amazing person in terms of his look and how he dresses and David Beckham has a similar way about him.


3. maybe instead of going down the famous person and expensive feel route, they could use a shock advertising method. for example the sandy hook advert with the gunman which was shocking and that got peoples attention and done something about it. maybe doing something like this but with espresso it would make more people interested in the product.